A brand overhaul that involved a range of sizes as well some new premium product launches, provided the opportunity to build on the old and introduce many new elements. The senorita has been transformed into a Spanish dancer and creates an endorsement icon that links across all packs. On the more high-end offerings gold foiling, highball printing and uncoated paper give a sense of unprecedented quality, always in the context of an entirely modern design. Available at a leading grocery chain countrywide, it’s already won its first award.
